Business-to-business digital marketing has undergone a big change in the last two decades. It has become a discipline in its own right, with its own basics, strategies and key success indicators. This change comes with an expansion of possibilities and enables previously unimaginable levels of business efficiency.

Table of Contents

• What is B2B digital marketing? 

• B2B Marketing / B2C Marketing: what are the differences between the two?

• Purchase intention

• Decision-making

• The sales cycle

• Building a B2B digital marketing strategy: what are the challenges?

• A strategy to position yourself as an expert

• A strategy to gain visibility and have a better conversion rate

• A strategy to improve customer loyalty

• B2B e-Marketing: the essential trends

• Inbound marketing

• Video Marketing

• Account marketing

• The priority of mobile access

• Storytelling

• Customer-oriented digital content marketing

What is B2B digital marketing?

B2B (Business to Business) digital marketing is a business practice in which a company attracts the attention of other companies to sell them a product by relying on the new possibilities offered by the Internet and its digital tools.

The products marketed are initially designed to bring added value to the purchasing companies, value that must be promoted effectively. To make your sales efforts successful, you can use digital marketing tools such as:

• your company's website and related communication tools (newsletters, blogs, etc.)

• industry and corporate social networks such as LinkedIn, Facebook, Instagram and Twitter

• advertising on Internet search engines

• email marketing

• thematic blogs, etc.

B2B Marketing / B2C Marketing: what are the differences between the two?

The term B2B is generally used to refer to the commercial framework in which companies exchange services, products or information. Traditionally, B2B marketing strategy is built on the same foundation as B2C ("business to consumer"). But in recent years, B2B marketing has developed its own specificities.